1984

Samir Eid, coming from a family of bakers, was more than just a baker – he was a visionary. He founded Honeytop Speciality Foods in Hackney, London, with a mission to introduce breads of the world to a new audience.

1989

Honeytop became the first company to market naan bread and tortilla wraps commercially. Samir’s sons, William and Charles Eid, took over Honeytop in 1989 and 1994, respectively, continuing the mission of introducing ‘Breads of the World’ to the UK market.

1994

Naan breads started to become increasingly popular. ‘Clean room technology’ was pioneered by Signature Flatbreads, helping the company to become market first leaders in the supply of long-life ethnic products.

1999

Honeytop relocated to larger premises in Dunstable to accommodate increasing customer demand and product range.

2000

First to market with folded flatbreads.

2008

Expanded into tortilla, crumpet and pancake production.

2009

Our bakery in India opens. Signature Foods Ltd. was established in India, capitalising on a lack of large scale suppliers of quality Indian breads. The company now caters to the domestic market and exports to the near and far east.

2015

As consumer demand shifted away from traditional breads toward healthier, more convenient, and creative options, we were uniquely positioned to bring exciting new breads to market. To reflect this evolution and our continued commitment to innovation and excellence, Honeytop Speciality Foods became Signature Flatbreads.

Deli Kitchen

2016

Deli Kitchen is born.

signature flatbreads

2024

Celebrating 40 years! Today, we have diversified our portfolio and continue to champion innovation and to support our customers in their growth plans. Find out more of what we’re up to by visiting our blog.